Driven by expanded catalogs, quick commerce is expected to account for 18% of total festive online gross merchandise value, up from 11% in 2025. Major e-commerce operations including Amazon Now, Flipkart Minutes, and Myntra's M-Now are experiencing steep surges in festive order volumes and basket values. For personal care brands like The Body Shop India and RENÉE Cosmetics, these rapid channels now generate roughly 15% of overall business. Demand for items such as home décor and beauty essentials like liquid sindoor has driven notable regional and holiday-specific sales spikes.
Key points
The share of quick commerce in festive online gross merchandise value is projected to cli…: The share of quick commerce in festive online gross merchandise value is projected to climb to 18% this year.
Rapid delivery platforms are successfully moving beyond daily pantry essentials into high…: Rapid delivery platforms are successfully moving beyond daily pantry essentials into high-margin segments like fashion, beauty, and festive lighting.
Beauty brands are seeing critical holiday revenue gains from impulse and gifting purchase…: Beauty brands are seeing critical holiday revenue gains from impulse and gifting purchases delivered through instant retail networks.
Sources checked by our analysis pipeline: 1
Listen to this article in summarized format
But this Diwali, the pitch is no longer just about getting essentials to the doorstep in minutes. Fashion, beauty, personal care and gifting are increasingly becoming part of the instant-delivery basket, as platforms and brands seek to make convenience a more regular part of shopping.
The shift is playing out against a strong festive backdrop. Redseer estimates that India’s online retail market will grow about 25% during the current festive season—its strongest performance in around five years. Quick commerce is projected to grow 110-120% annually, taking its share of festive online gross merchandise value (GMV) from 11% in 2025 to 18% this year.
The festive basket is getting wider
Online fashion retailer Myntra said orders on its quick-commerce service, M-Now, during the recently concluded Big Fashion Festival were more than 2.6 times of those recorded during last year’s edition. Ethnic wear led the demand, followed by western wear, accessories, personal care and footwear. During Diwali last year, M-Now saw a two-fold spike in orders across cities where it was live, Maneesh K Dubey,…
Manufacturers across the eastern region are implementing steep price hikes to combat surging operational expenses, primarily driven by rising international and domestic fuel costs linked to West Asia tensions. However, local construction bottlenecks and regional festivals are temporarily stifling market demand and depressing monthly volumes. Sustaining these enhanced rates will prove essential for major producers seeking to safeguard operating margins and reverse sluggish equity performances.
A sharp contraction in two-wheeler and passenger vehicle demand weighed down Indian retail automotive volumes in October, despite slight resilience in commercial vehicle demand. Showrooms continue to grapple with high inventory levels following record wholesale factory dispatches. Dealerships are counting on rural buyers to lift vehicle purchases in November to offset the recent downturn.
Bilateral transport authorities are expanding cross-border capacity to bolster connectivity and enhance commuting flexibility between Singapore and Malaysia. The move fulfills a targeted allocation first mapped out in December 2025, significantly shortening booking lead times for cross-border ride-hail services. Commuters will benefit from broader pick-up options across both territories alongside improved access via multiple licensed digital platforms.