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Apple set an iPhone sales record even without a new standard iPhone

By · Via The Verge · Published by Everything Blog

In short

Apple generated $57.58 billion in iPhone revenue during the fourth quarter, marking a 17 percent year-over-year increase that helped push total net sales to $114.5 billion. Mac revenue jumped 24 percent to $10.79 billion, while services brought in $31.57 billion, helping counterbalance a 10 percent contraction in iPad sales. Looking ahead, performance was achieved without factoring in preorders for the newly announced folding iPhone Duo, which faces delivery delays reaching into 2027.

Key points

  • Premium device releases and price increases on legacy models successfully protected hardw…: Premium device releases and price increases on legacy models successfully protected hardware revenue margins against elevated memory costs.
  • Supply constraints and component expenses are being actively managed through non-memory c…: Supply constraints and component expenses are being actively managed through non-memory component discounts and strategic inventory control.
  • Extended delivery estimates stretching into 2027 for the folding iPhone Duo suggest subst…: Extended delivery estimates stretching into 2027 for the folding iPhone Duo suggest substantial early production limits on new form factors.

Sources checked by our analysis pipeline: 1

Apple had a record-breaking quarter for iPhone sales — despite not releasing a standard model during its latest refresh. In its fourth-quarter earnings report released on Monday, Apple says it earned $57.58 billion in iPhone revenue, marking a 17 percent jump from the same time last year.

Apple set an iPhone sales record even without a new standard iPhone

iPhone revenue jumped 12 percent even with Pro-only models during this year’s refresh.

iPhone revenue jumped 12 percent even with Pro-only models during this year’s refresh.

The increase in revenue follows the launch of Apple’s iPhone 18 lineup in September, which included a pricier iPhone 18 Pro and Pro Max model. The company raised prices across its older models at the same time. Apple also took the wraps off its first folding phone, the iPhone Duo, but its preorder sales aren’t included in this earnings report.

Like other device-makers, Apple has been dealing with supply chain constraints and rising memory costs, leading it to raise prices across its products. Meanwhile, Apple only had a “limited” number of iPhone Duos available in…

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