Third-generation owner Ken Koh initially rejected bespoke requests during the pandemic, but reconsidered after an upfront payment from a Hong Kong buyer eased the financial burden of nine-month sun fermentation. Clients can evaluate eight taste profiles and request premium ingredients, including Hawaiian seabed water or French salt. Each commission ultimately yields 100 to 140 customized half-liter bottles after a mandatory tasting period at three to six months. To maintain quality, Koh reserves under 10 percent of his approximately 300 earthenware vats for this offering.
Key points
High demand for the personalized service has resulted in a waiting list spanning roughly…: High demand for the personalized service has resulted in a waiting list spanning roughly two and a half years.
Ken Koh contacts prospective clients only when an earthenware vat becomes vacant rather t…: Ken Koh contacts prospective clients only when an earthenware vat becomes vacant rather than collecting advance deposits.
The bespoke service serves as a strategic effort to revitalize the heritage condiment bra…: The bespoke service serves as a strategic effort to revitalize the heritage condiment brand founded by Koh's grandfather in 1959.
Sources checked by our analysis pipeline: 1
Forget whisky casks. At Nanyang Sauce, customers can commission their own vat of soya sauce, customised down to the salt and water used.
A private whisky cask is one thing. But your own vat of soya sauce, brewed to your taste and bottled with your family’s name on it?
That’s what homegrown Nanyang Sauce offers through its bespoke service at its Jurong factory. Prices typically range from S$10,000 (US$7,800) to S$15,000 per vat, with more elaborate orders costing up to S$20,000.
Its owner, Ken Koh, 42, is the third-generation family member at the helm of the old-school business founded by his grandfather in 1959. He told 8days.sg that customers can customise everything from the sauce’s flavour and ingredients to the water used to brew it.
CUSTOMERS GOT CREATIVE
The idea came from customers during the pandemic. One woman, whose husband had invested in a whisky cask, asked if Koh could brew a vat of soya sauce bearing her family’s name.
“My customers got very creative,” he recalled. His first reaction? “That sounds crazy.”
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