U.S. cottage cheese sales have more than doubled from levels seen in 2021.
‘We’re losing to cottage cheese’: The protein-maxxing craze is hurting cream cheese sales
In short
A growing consumer appetite for high-protein foods is directly reducing sales across the cream cheese segment. Shoppers are increasingly migrating toward cottage cheese, which has experienced widespread popularity across the country. U.S. sales of cottage cheese have now more than doubled when compared against levels recorded in 2021. This substantial commercial shift continues to be propelled by the prevailing protein-maxxing trend.
Key points
- Heightened consumer demand for protein is directly driving a sales decline for traditiona…: Heightened consumer demand for protein is directly driving a sales decline for traditional cream cheese products.
- Cottage cheese has experienced a massive sales resurgence compared to figures from 2021.: Cottage cheese has experienced a massive sales resurgence compared to figures from 2021.
- The protein-maxxing trend is successfully shifting market share toward higher-protein dai…: The protein-maxxing trend is successfully shifting market share toward higher-protein dairy alternatives.