Versant's MS NOW has introduced its streaming service to connected television devices, granting non-cable viewers access to its 24/7 live broadcast and full on-demand catalog. The platform is supported on Roku, Apple TV, Amazon Fire TV, Samsung, and Google TV, with options to subscribe directly or log in using an existing television provider. Priced at $7.99 monthly or $79.99 annually, the offering will expand in early 2027 to feature exclusive original shows and live journalist interactions.
Key points
Cord-cutters can watch the 24/7 live feed and full on-demand episodes without needing a c…: Cord-cutters can watch the 24/7 live feed and full on-demand episodes without needing a cable subscription.
Viewers with an existing participating TV provider can still sign in to access the networ…: Viewers with an existing participating TV provider can still sign in to access the network's live coverage.
The network will add member-exclusive series and twice-daily live journalist Q&A sessions…: The network will add member-exclusive series and twice-daily live journalist Q&A sessions in the first quarter of 2027.
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Nov 2 : Versant's MS NOW said on Monday it was expanding its direct-to-consumer membership to connected TV platforms, letting members watch its live feed on a TV without a cable subscription for the first time, a day before the US midterm elections.
Here are more details:
• The live 24/7 feed is available starting Monday on Roku, Apple TV, Samsung, Google TV and Amazon Fire TV
• The membership costs $7.99 per month or $79.99 a year
• Members can also watch full episodes of all MS NOW programs on demand through the network's app on these platforms
• Viewers can access live TV coverage by signing up for the membership or signing in with a participating TV provider within the MS NOW app
• The company plans to add member-exclusive series, twice-daily live Q&As with its journalists and other live events and features to the connected TV experience in the first quarter of 2027
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