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Toyota brand Scion is back and it's going to sell a kei truck in America
In short
The automaker is officially restoring the Scion brand name to active status within its global portfolio. Under this revitalized division, the company plans to introduce an imported compact truck model directly to American drivers. Further specifics regarding the operational timeline and rollout process remain tied to this corporate brand revival.
Key points
- The automaker is actively reviving a formerly retired brand to capture consumer interest.: The automaker is actively reviving a formerly retired brand to capture consumer interest.
- American buyers will gain direct commercial access to a compact kei truck model.: American buyers will gain direct commercial access to a compact kei truck model.
- Corporate plans demonstrate a renewed commitment to market diversification through legacy…: Corporate plans demonstrate a renewed commitment to market diversification through legacy branding.