Technology1 min read

TikTok accused of helping to promote sex industry to girls

By · Via The Guardian Business · Published by Everything Blog

In short

A joint study revealed that popular creators routinely bypass moderation bans on sexual solicitation by utilizing crude gestures, euphemisms, and suggestive emojis such as a corn cob next to a star. Influencers like Sophie Rain and Ari Kytsya combine everyday lifestyle videos, mainstream brand partnerships, and OnlyFans promotions to glamorize adult entertainment. The report warns that depictions of private jets and cash stacks portray sex work as a lucrative escape from poverty, despite average earnings falling dramatically short of these claims.

Key points

  • Advocacy groups accuse TikTok of operating as an industrial funnel directing teenage girl…: Advocacy groups accuse TikTok of operating as an industrial funnel directing teenage girls toward external commercial sex platforms.
  • Lifestyle content featuring shopping, baking, and skincare is weaponized to normalize and…: Lifestyle content featuring shopping, baking, and skincare is weaponized to normalize and market adult sites to underage audiences.
  • Glamorous portrayals of adult content creation distort the financial reality, concealing…: Glamorous portrayals of adult content creation distort the financial reality, concealing the fact that only a tiny fraction of performers earn high incomes.

Sources checked by our analysis pipeline: 1

TikTok is helping to promote and normalise the sex industry, allowing “sexfluencers” to post videos aimed at marketing pornographic content they have uploaded elsewhere on sites such as OnlyFans, a report indicates.

After studying non-explicit content posted on TikTok over the course of a year by some of OnlyFans’ most popular young female performers, researchers said the women buried coded references to pornography in “girly lifestyle content” that showed them shopping, playing with their pets, baking or offering skincare advice.

While mentioning OnlyFans or directly linking to OnlyFans from TikTok accounts is prohibited, euphemisms, emojis and crude gestures are used to indicate that performers’ adult content is available for sale on other platforms. TikTok prohibits sexual solicitation, including invitations to share explicit images, but the platform distributes so-called safe-for-work material produced by popular OnlyFans performers.

The report analyses how hints about adult content are hidden in widely shared TikToks that show OnlyFans stars filming their hair and makeup routine for “get ready with me” posts – known by the acronym GRWM. Performers may use the word “corn” instead of the…

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