The European Commission introduces the Digital Fairness Act, which aims to curb addictive design features and manipulative "dark patterns" or face large fines (Gian Volpicelli/Bloomberg)
Stricter digital safeguards are coming for internet users as regulators target covert mechanisms platforms use to retain attention. The European Commission put forward this measure to directly tackle online deceptive tactics and addictive interface elements. Failing to adapt interfaces to eliminate these traps will trigger major financial consequences for tech firms. The overarching goal is to secure a higher standard of protection for consumers browsing and using online services.
Key points
Regulators are establishing aggressive safeguards to shield everyday consumers from explo…: Regulators are establishing aggressive safeguards to shield everyday consumers from exploitative digital interface architectures.
Digital platforms must actively redesign their interfaces to completely eradicate decepti…: Digital platforms must actively redesign their interfaces to completely eradicate deceptive and manipulative design elements.
Tech companies risk incurring severe financial punishments if they do not follow the upco…: Tech companies risk incurring severe financial punishments if they do not follow the upcoming compliance standards.
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Declan Harty / Politico: |
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Takashi Mochizuki / Bloomberg: |
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