Samsung Securities debuted the virtual group with the track "Override," which quickly accumulated millions of views while navigating strict local guidelines that prohibit copyrighting purely AI-generated music. To safeguard credibility, the brokerage requires internal specialists to verify financial information across three separate stages and clearly marks all characters as fictional. Future plans include releasing investor education videos, performance clips, and synthetic member interviews. Meanwhile, domestic industry figures warn that while artificial intelligence drastically slashes production expenses, it risks undermining human creators and lacks the spontaneity of live performance.
Key points
Brokerage specialists review financial information through three distinct stages to prote…: Brokerage specialists review financial information through three distinct stages to protect investor trust while using fictional ambassadors.
Artificial intelligence helps the financial firm meet its demanding target of producing r…: Artificial intelligence helps the financial firm meet its demanding target of producing roughly 1,500 content pieces each year.
Entertainment industry leaders caution that generative music harms session workers and mi…: Entertainment industry leaders caution that generative music harms session workers and misses the direct audience interactions of live artists.
Sources checked by our analysis pipeline: 1
SEOUL, Nov 12 : Stock brokerage Samsung Securities has found brand ambassadors who never skip rehearsal and are unlikely to make tabloid headlines: a four-member, AI-generated K-pop girl group called LUMINA.
The band's debut music video, "Override", passed 3 million YouTube views about five weeks after release.
Finding presenters for its social media channels was hard, said Uhm Sewon, head of the brokerage's media strategy team. Staff experts were novices on camera, while celebrities were costly and might not suit the brand.
"We make about 1,500 pieces of content a year, and finding people to appear in them is really not easy," Uhm told Reuters.
Beyond human planning, Samsung Securities' team made the song, characters and video all with AI. Rapidly improving tools have made LUMINA's dance moves look far more natural, Uhm said.
Samsung Securities has not registered copyright in the song, and as a brokerage is not registered to earn revenue from music, Uhm said.
Under South Korean government guidelines, music generated entirely by AI with no human creative input cannot be registered for copyright.
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