Artificial Intelligence1 min read

Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

By · Via The Verge · Published by Everything Blog

In short

During Reddit's Q3 2026 earnings call, executive leadership reported that search-driven visits fell by over 1 million per week throughout October. Although Google continues to heavily crawl platform data, its AI search products are failing to channel visitors back to original sources. In response, Reddit is introducing algorithmic feeds, experimenting with AI-generated video clips, and establishing mandatory user logins to strengthen direct traffic channels.

Key points

  • Google's transition to AI-generated search interfaces has fundamentally weakened its hist…: Google's transition to AI-generated search interfaces has fundamentally weakened its historical function as a top web traffic referrer.
  • Platform operators are introducing mandatory user logins and algorithmic interest feeds t…: Platform operators are introducing mandatory user logins and algorithmic interest feeds to insulate themselves against volatility in external search referrals.
  • Heavy automated crawling by search engines continues even as those same tools provide dim…: Heavy automated crawling by search engines continues even as those same tools provide diminished downstream visibility to content creators.

Sources checked by our analysis pipeline: 1

Reddit CEO Steve Huffman said in an earnings call today that Google’s AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has “dropped by more than 1 million referrals on average per week,” and he attributes part of the company’s struggles with Google traffic to how AI Mode and AI Overviews change the search experience.

Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

Although Google’s AI-powered modes reduce traffic to Reddit, Steve Huffman says that Reddit is still a ‘top search term’ on Google.

Although Google’s AI-powered modes reduce traffic to Reddit, Steve Huffman says that Reddit is still a ‘top search term’ on Google.

“The reality is, AI Mode does not drive traffic,” Huffman says. “Not for us, and not to anybody, as far as I know. That’s just a fundamental shift in how Google works. It used to be a traffic driver, now it’s not.”

He says that AI Overviews and AI Mode…

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