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Pixel Tag, Google’s $30 Android-ready answer to Apple’s AirTag, is now available

By · Via TechCrunch · Published by Everything Blog

In short

The new hardware utilizes both Bluetooth and ultra-wideband technology to give owners directional guidance directly within the Find Hub app. Beyond finding connected items, users can double-press a built-in button on the tracker to ring their misplaced smartphone. The stainless steel oval unit features an IP67 rating, runs on a replaceable battery lasting up to a year, and allows location sharing among up to 10 individuals.

Key points

  • Google is offering the item tracker individually for $29.99 or in a bundled four-pack pri…: Google is offering the item tracker individually for $29.99 or in a bundled four-pack priced at $99.99.
  • Users need a smartphone running Android 9 or newer to set up the tracker using Fast Pair…: Users need a smartphone running Android 9 or newer to set up the tracker using Fast Pair technology.
  • The stainless steel tracker omits NFC capabilities while offering an IP67 water and dust…: The stainless steel tracker omits NFC capabilities while offering an IP67 water and dust resistance rating.

Sources checked by our analysis pipeline: 1

Google’s answer to Apple’s AirTag, the Google Pixel Tag, goes on sale starting Tuesday, allowing Android users to track items like their keys, wallet, or bag using their smartphone’s built-in Find Hub.

First announced in August, the $29.99 device takes cues from the AirTag and other lost-item finders by offering connectivity via Bluetooth and ultra-wideband for precision finding. This lets Android device owners, including Pixel Watch wearers, locate their missing items using a combination of visual distance and directional guidance.

Plus, the tag has a built-in speaker to play a chime that helps you locate your item if nearby. (Or, if you’ve lost your phone, you can press the button on the Pixel Tag twice to ring it, too.) You can choose between three different levels of loudness in the settings within the Find Hub, with the maximum volume around 80 decibels.

Though the Pixel Tag serves the same purpose as an AirTag, Google has opted for a different design. Instead of a small, round device, like Apple’s, the Pixel Tag is slimmer and more elongated.

Spec-by-spec, the Pixel Tag…

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