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Nvidia deliberately kept GPU prices high through circular financing deals

By · Published by Everything Blog

In short

Nvidia funded its own customers, including cloud providers and OpenAI, to soak up an oversupply of TSMC wafers and maintain market pricing. This corporate prioritization reallocated critical DRAM and NAND capacity toward enterprise hardware, driving consumer GeForce GPU costs past 160% of their suggested retail price and leaving the flagship RTX 5090 largely unavailable. By summer 2026, the company was forced to pause or reduce these transactions, including a planned $250 billion data center backstop for OpenAI.

Key points

  • The redirecting of DRAM and NAND manufacturing capacity made the flagship RTX 5090 virtua…: The redirecting of DRAM and NAND manufacturing capacity made the flagship RTX 5090 virtually unobtainable for consumers.
  • Nvidia scaled back several major financing commitments, including a massive $250 billion…: Nvidia scaled back several major financing commitments, including a massive $250 billion data center backstop.
  • Former CEO Jensen Huang resigned after revelations of extramarital affairs prompted broad…: Former CEO Jensen Huang resigned after revelations of extramarital affairs prompted broader corporate and security fallout.

Sources checked by our analysis pipeline: 1

Connecting the dots: The AI boom has been widely blamed for GPU prices spinning out of control over the past year. Following Jensen Huang's resignation from Nvidia,new information suggests that this was the goal of the former CEO's business strategy, which has long drawn accusations of circular financing.

A recent Wall Street Journal profile of Nvidia interim CEO Colette Kress has shed more light on how Nvidia controversially financed its own customers to drive the AI boom. According to the report, the company pushed for more deals in mid-to-late 2026 to absorb an oversupply of TSMC wafers and keep GPU prices high.

Since at least last year, Nvidia has been accused of prolonging the AI boom by supporting the companies that buy its chips. Co-founder and former CEO Jensen Huang, along with CFO Kress, even went so far as to defend the company against comparisons to Enron, which used similar tactics to illegally obscure its debt before its 2001 collapse.

Also read: GPU Prices Are Spiraling Out of Control - Q4 2026 Update

Behind the scenes, Kress expressed concern about…

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