Tesla wanted to unseat the Ford F-150, instead it made the Edsel look successful.
No more Cybertrucks; Musk moves on from the angular metallic flop
In short
Tesla is officially terminating production of its angular metallic Cybertruck as leadership turns its focus elsewhere. The automaker had originally developed the vehicle with the ambitious goal of challenging the market-leading Ford F-150. Ultimately, the unconventional truck resulted in a commercial failure for the company. Consequently, Elon Musk has decided to move on from the embattled model entirely.
Key points
- Tesla has decided to pull the plug entirely on manufacturing the Cybertruck.: Tesla has decided to pull the plug entirely on manufacturing the Cybertruck.
- The vehicle fell short of its goal to effectively rival legacy Ford pickups.: The vehicle fell short of its goal to effectively rival legacy Ford pickups.
- Elon Musk has formally decided to move on from the underperforming vehicle program.: Elon Musk has formally decided to move on from the underperforming vehicle program.