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Inside the scramble that moved Thursday's WNBA Finals game to 12:30 p.m. ET

By · Published by Everything Blog

In short

The Atlanta Dream and Golden State Valkyries were forced to shift Game 6 because the Atlanta Hawks are hosting an NBA game at State Farm Arena on Thursday night. Emergency negotiations involved both league commissioners, team executives, and broadcaster Versant after alternative venues and dates were rejected due to concert schedules, safety rules, and player rest requirements. The decision preserves a 17,000-seat sellout crowd, though broadcast experts warn the early window could sacrifice hundreds of thousands of television viewers.

Key points

  • A scheduling overlap at State Farm Arena forced Game 6 of the WNBA Finals into a Thursday…: A scheduling overlap at State Farm Arena forced Game 6 of the WNBA Finals into a Thursday afternoon slot.
  • Competing dates and outside venues were dismissed due to television contracts, arena conc…: Competing dates and outside venues were dismissed due to television contracts, arena concerts, and NBA collective bargaining rules.
  • Prioritizing a sold-out 17,000-fan arena over an evening broadcast is expected to cost th…: Prioritizing a sold-out 17,000-fan arena over an evening broadcast is expected to cost the telecast hundreds of thousands of viewers.

Sources checked by our analysis pipeline: 1

Moving Game 6 of the WNBA finals to a 12:30 p.m. ET time slot on Thursday puts a spotlight on a league that's ready for a bigger stage — even if the bigger stages aren't always ready for the WNBA.

Game 6 between the Atlanta Dream and the Golden State Valkyries will be played Thursday at 12:30 p.m. ET/9:30 a.m. PT — a shocking time for a finals elimination game. A Golden State win would give them the series, 4-2. A Dream win would send the series back to Golden State for Game 7 on Saturday, Oct. 31.

Earlier this week, it became clear there was a good chance the series was going to run into a timing problem for Game 6. The Dream has been playing its playoff games at Atlanta's State Farm Arena, the home of the Atlanta Hawks, which seats 17,000. State Farm will be the permanent home for the Dream beginning next season.

Game 6 presented an issue — the Hawks also are playing at State Farm tonight. The Dream plays its regular-season games at Gateway…

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