Jaguar Land Rover has seen 15 of the 18 vehicles in its new Range Rover SV Sawai Collection pre-booked at roughly Rs 5 crore each. The collection draws inspiration from Rajasthan's royal heritage across Jaipur, Jodhpur, and Jaisalmer editions limited to six units globally. To address this demand, the carmaker plans dedicated in-showroom personalisation studios and direct visits to buyers' homes or workplaces. The company is also preparing for future portfolio expansion by scheduling electric Range Rover models for 2027.
Key points
Custom luxury automobile batches in India have expanded in volume from 12 to 18 units.: Custom luxury automobile batches in India have expanded in volume from 12 to 18 units.
Automakers are introducing dedicated personalization studios and direct-to-client kits to…: Automakers are introducing dedicated personalization studios and direct-to-client kits to satisfy tailoring requests.
Future brand expansion strategies include introducing electric sport utility vehicles alo…: Future brand expansion strategies include introducing electric sport utility vehicles alongside a new GT model and Jaguar.
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The response to the company's limited-edition collections reflects this shift, with 15 of the 18 vehicles in its newly unveiled Range Rover SV Sawai Collection already pre-booked, Amba told PTI.
"I think, in that sense, India has truly arrived. We've been blessed with success over the last three years," he said.
Unveiled on Saturday, the Sawai Collection comprises three editions inspired by Rajasthan's royal heritage: the Sawai Jaipur Edition, Sawai Jodhpur Edition and Sawai Jaisalmer Edition. Each edition is limited to six vehicles, taking the global production run to just 18 units.
Priced at around Rs 5 crore, the vehicles reflect the growing appetite among Indian luxury car buyers for products that offer exclusivity beyond conventional high-end specifications.
Bespoke collections find more takers
Amba said JLR's specially curated market editions had received an encouraging response in India. The scale of these collections has also expanded, from 12 vehicles in the first year to 18 in the latest offering."This collection demonstrates the growing significance of India as both a luxury market and a source of creative inspiration," he said.
Facing £27.2bn in total debt and aggressive pressure from rival telecom networks, the provider is initiating major cost reductions across its 16,000-strong organisation. The non-customer facing workforce will bear the brunt of the staff reductions as the business also reviews contractors and re-evaluates major capital expenditures. This defensive pivot aims to stabilise the company's balance sheet after regulatory setbacks restricted its growth through acquisitions.
Textile laborers in Dhaka took to the streets to express frustration over stagnant earnings and the country's rising cost of living. These violent encounters threaten operations within the nation's vital apparel manufacturing base. The confrontation highlights escalating economic pressure on laborers who sustain the country's primary economic engine.
Following the closure of its original broadcast channel in 2025, the regional network is restructuring its operations to engage modern audiences through dedicated online and social media channels. The platform aims to bridge regional coverage with international perspectives while providing dedicated reporting on communities both locally and abroad. This strategic transformation comes after an experimental social rollout demonstrated significant regional demand for the network's reporting.