The outlet officially commenced its new operations on Sunday, November 1, offering news distributed through podcasts, explainers, short-form videos, and an online portal. Prior to this rollout, test coverage of major regional events like Albanian protests and Serbian elections accumulated nearly 100 million views on social platforms. Jamal Elshayyal, the network's director of digital news content and languages, affirmed that the move strengthens their goal to cover transforming societies.
Key points
The network transitioned away from its previous broadcast model following the original ch…: The network transitioned away from its previous broadcast model following the original channel's closure in 2025.
Multimedia formats including podcasts and short-form videos will anchor the outlet's refr…: Multimedia formats including podcasts and short-form videos will anchor the outlet's refreshed editorial delivery.
Leadership positions the platform as a crucial digital bridge connecting regional Balkan…: Leadership positions the platform as a crucial digital bridge connecting regional Balkan developments with global audiences.
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Return of AJB is a ‘reaffirmation’ of the network’s mission to go where the story matters, says Al Jazeera’s director of digital.
Al Jazeera Balkans has officially returned to audiences across the Balkans region, opening a new chapter in its journalism with a digital-first platform.
The launch on Sunday, November 1, marks an evolution of Al Jazeera Balkans (AJB), building on the editorial credibility, regional expertise and distinctive voice that established the brand across the region, while reimagining its journalism for a new generation of digital audiences.
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list of 1 itemend of listAJB first launched in 2011, before the channel shut down in 2025.
In the weeks leading up to the official relaunch, AJB began publishing across its social media platforms, reconnecting with audiences through coverage of major regional developments, including elections in Serbia and protests in Albania.
During this period, its content generated close to 100 million views across social media.
Al Jazeera’s Director of Digital News Content and Languages Jamal Elshayyal hailed the digital relaunch as a reaffirmation of the network’s values.
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