Finance1 min read

Gold, silver lose their shine: Buy now, wait or invest elsewhere this Dhanteras?

By · Via Times of India · Published by Everything Blog

In short

Domestic gold has fallen toward Rs 1.5 lakh per 10 grams while silver has plunged to near Rs 2 lakh per kg from historic highs. Soaring energy prices above $120 per barrel and US Treasury yields near 5% have prompted investors to take profits on non-yielding metals. Despite this pressure, September saw roughly $10 billion in gold ETF inflows alongside continued central bank accumulation. Silver faces added vulnerability from industrial shifts in the solar sector, though broader electrification trends could aid long-term recovery.

Key points

  • Higher US Treasury yields hovering near 5% have significantly reduced investor interest i…: Higher US Treasury yields hovering near 5% have significantly reduced investor interest in non-yielding bullion assets.
  • Persistent central bank buying and exchange-traded fund activity continue to provide unde…: Persistent central bank buying and exchange-traded fund activity continue to provide underlying baseline support for gold.
  • Expanding industrial demand across electronics and data centers could potentially lift si…: Expanding industrial demand across electronics and data centers could potentially lift silver toward $70 per ounce by 2027.

Sources checked by our analysis pipeline: 1

Sone pe suhaga, chandi hi chandi — Indian shoppers might just be having it all this Dhanteras!With Diwali around the corner, gold and silver prices have brought an early surprise for consumers. After a dazzling rally that took both metals to record highs earlier this year, prices have cooled off, giving festive buyers a potential window to make their purchases.

And the timing couldn't be better! For Indian households, Dhanteras shopping has never been just about chasing a good deal. Buying sona-chandi is a generations-old tradition, deeply rooted in the belief that precious metals bring prosperity, good fortune and a little extra sparkle to the year ahead.

But before you rush to the jewellery store, there's a catch.

The metals have been on a roller-coaster ride, and with prices fluctuating sharply, buyers are now faced with a dilemma:

Should you buy now, or wait for another dip? Is gold the safer bet, or does silver offer better value?

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