Technology1 min read

From restaurant guides to payments, here’s how TikTok is building a super app

By · Via TechCrunch · Published by Everything Blog

In short

Recent platform updates include an in-app restaurant directory called "Must Eat" that curates dining choices from tens of millions of user comments and posts. This tool joins hotel reservation features introduced through TikTok GO and dedicated sports hubs to keep users within the ecosystem. Simultaneously, the platform is preparing peer-to-peer transfers and seeking financial service approvals in emerging markets like Brazil. These efforts seek to replace traditional search and navigation tools like Yelp and Google Maps.

Key points

  • TikTok is transforming its core video platform into an all-in-one super app modeled after…: TikTok is transforming its core video platform into an all-in-one super app modeled after major Asian platforms like WeChat.
  • Local booking utilities and restaurant guides are explicitly designed to prevent users fr…: Local booking utilities and restaurant guides are explicitly designed to prevent users from leaving for rival discovery services.
  • The expansion into integrated financial services demonstrates an ambition to control peer…: The expansion into integrated financial services demonstrates an ambition to control peer-to-peer money transfers and retail payments worldwide.

Sources checked by our analysis pipeline: 1

TikTok announced this week that it’s adding an in-app restaurant guide, marking another step in the platform’s expansion beyond social media. The company has also recently been spotted developing a feature that would allow users to send money over direct messages.

The social media app has steadily expanded its offerings in recent years, adding TikTok Shop, a map for local discovery, more robust search features, games, and more. It appears that TikTok is taking steps to evolve into a “super app,” a single platform where users can do much more than just watch and share videos and that can actually handle a wide range of needs in one destination.

The super app model is big in China with apps like WeChat, which is kind of like Facebook, WhatsApp, Apple Pay, and an app store all rolled into a single platform. Of course, there’s the question of whether a super app model would work outside of China, but that doesn’t mean TikTok won’t try.

Instead of switching between apps, TikTok is working to become the app that people use for most…

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