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Estee Lauder cuts promotions as luxury fragrances help lift outlook - Reuters

By · Published by Everything Blog

In short

The cosmetics maker is intentionally scaling back its promotional activities across retail channels. This change in strategy is supported by high-end perfumes, which continue to experience strong consumer demand. Bolstered by the performance of these luxury fragrances, the company has raised its overall performance expectations.

Key points

  • The beauty brand is pivoting away from heavy discounting toward premium product value.: The beauty brand is pivoting away from heavy discounting toward premium product value.
  • Robust consumer appetite for luxury perfumes is driving an improved operational forecast.: Robust consumer appetite for luxury perfumes is driving an improved operational forecast.
  • Upgraded financial expectations are decreasing the cosmetics maker's reliance on price pr…: Upgraded financial expectations are decreasing the cosmetics maker's reliance on price promotions.

Estee Lauder cuts promotions as luxury fragrances help lift outlook    Reuters

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