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Cristiano Ronaldo plans €60 million Paris hotel with 210 rooms by 2027

By · Via Times of India · Published by Everything Blog

In short

The upcoming Paris development will feature 210 rooms alongside a swimming pool, a landscaped rooftop, and a bar accessible to the public. As part of the Austerlitz A7/A8 project, the venture relies on Ronaldo for investment and branding while Pestana Hotel Group handles daily operational management. This property marks the sixth location for the joint venture, following prior openings in cities such as Lisbon, Madrid, and New York.

Key points

  • Pestana Hotel Group manages daily operations while Ronaldo contributes financial investme…: Pestana Hotel Group manages daily operations while Ronaldo contributes financial investment and his global CR7 brand identity.
  • The Paris opening follows existing brand locations in Funchal, Lisbon, Madrid, New York,…: The Paris opening follows existing brand locations in Funchal, Lisbon, Madrid, New York, and Marrakech.
  • The hospitality venture functions as an independent commercial enterprise designed to sus…: The hospitality venture functions as an independent commercial enterprise designed to sustain business growth beyond Ronaldo's active athletic career.

Sources checked by our analysis pipeline: 1

Cristiano Ronaldo's ambitions had stretched far beyond the football pitch, and his growing hotel business offered a clear example. While the Portuguese superstar continued his playing career, his Pestana CR7 brand had already established a presence in five major destinations. Its next expansion was planned for Paris, where a €60 million hotel project was expected to bring another high-profile property into the portfolio in 2027. The development also showed how Ronaldo had turned his global sporting fame into a long-term business venture, one that did not depend entirely on his performances or playing career.

Cristiano Ronaldo's Pestana CR7 hotel empire had reached five destinations

Ronaldo's hotel partnership with Portugal's Pestana Hotel Group began in 2015. The first Pestana CR7 property opened in Funchal, Madeira, in 2016, close to the footballer's hometown. A Lisbon hotel followed in the same year, giving the brand its first two locations.

The business later expanded beyond Portugal. Properties opened in Madrid and New York in 2021, followed by Marrakech in 2022. By 2026, the partnership had five operating hotels across four destinations: Funchal, Lisbon, Madrid,…

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