The new feature operates through distinct, labeled conversations that launch whenever a participating company appears in standard chat results. Through a centralized portal called Business Hub, organizations can claim their identity, customize agent behaviors with specific business instructions, and review mentions across the platform. Although verification processes will differ depending on the organization, the rollout serves as an early foundation for deeper commercial integrations on the platform.
Key points
Consumers can directly compare offerings and research brand products by chatting with aut…: Consumers can directly compare offerings and research brand products by chatting with authenticated corporate representatives.
Brands gain the ability to tailor automated responses and set custom business instruction…: Brands gain the ability to tailor automated responses and set custom business instructions to guide user interactions accurately.
OpenAI intends to leverage this beta release to explore further direct communication chan…: OpenAI intends to leverage this beta release to explore further direct communication channels between businesses and platform users.
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ChatGPT is going to let you chat with verified “Business Agents” that represent a brand to help you with things like comparison shopping. The feature, available first to “eligible” e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta.
ChatGPT is getting verified AI ‘Business Agents’
ChatGPT’s new AI agents represent companies and can help with things like comparison shopping.
ChatGPT’s new AI agents represent companies and can help with things like comparison shopping.
You can start talking with a Business Agent if a business that has created one appears in a response from ChatGPT. While chatting with a custom agent, you can ask about a business’s offerings and ask follow-up questions, like asking about differences between two different products. Businesses can specify a Business Agent’s instructions and provide business context so that the agent knows how to respond.
Chats with Business Agents will be clearly labeled and separate from your main ChatGPT conversation, OpenAI says. To help people know that they’re talking with an…
A new beta hub allows verified enterprises to manage their presence and launch specialized agents for direct customer inquiries on the artificial intelligence platform. This strategic pivot focuses on commercial discovery and engagement tracking rather than facilitating direct e-commerce transactions. The transition positions the service closer to established search engines by serving as an informational directory for consumers.
The latest rollout introduces tools that facilitate direct communication between enterprises and everyday consumers on the AI platform. Organizations gain the ability to establish an official presence through a dedicated hub while deploying automated agents to connect with an audience. This move expands the software's functional scope into corporate customer engagement.
Developed by Amazon Connect Customer, this newly released open-source system enables enterprises to run predictive analytics across structured business data without creating bespoke machine learning setups for every task. By using in-context learning to infer missing values from unseen tables, it reduces the friction of deploying tailored algorithms. The release is published under an Apache-2.0 license on Hugging Face to broaden commercial and research adoption.