Business1 min read

Bengaluru couple quits IT jobs; Rs 15 lakh meal startup earns Rs 56 lakh

By · Via Times of India · Published by Everything Blog

In short

Diya Krishnakumar and Adithya Natarajan founded Wellfed with a Rs 15 lakh investment drawn largely from personal savings. The service provides home-style dishes like jowar roti and dal, delivering orders in steel-lined containers sourced from Maharashtra. Operations took off after a local nutritionist posted about the service online, securing the startup its first 100 subscribers. Since its launch, Wellfed has served more than 1,500 customers and handled over 55,000 meal deliveries across Bengaluru.

Key points

  • The venture demonstrates strong financial growth by achieving Rs 56 lakh in revenue withi…: The venture demonstrates strong financial growth by achieving Rs 56 lakh in revenue within nine months of 2026.
  • Strategic packaging choices like reusable steel containers helped distinguish the brand f…: Strategic packaging choices like reusable steel containers helped distinguish the brand from typical plastic takeaway meals.
  • The company successfully scaled its initial reach from 100 subscribers to more than 1,500…: The company successfully scaled its initial reach from 100 subscribers to more than 1,500 customers across Bengaluru.

Sources checked by our analysis pipeline: 1

For Diya Krishnakumar and Adithya Natarajan, the idea of starting a food business did not come from a restaurant or a family recipe. It came from a problem they faced almost every day while working in the IT sector: finding a healthy, satisfying meal without spending hours cooking or relying on restaurant food. After long workdays, the Bengaluru-based couple often found themselves ordering takeaway or struggling to prepare dinner. They wanted something simple, nutritious and familiar, much like a meal cooked at home. But the meal subscription services they explored did not quite match what they were looking for.

Instead of continuing to search for the right option, they decided to create it themselves. In September 2024, the couple stepped away from their IT careers and launched

Wellfed, a healthy meal subscription startup in Bengaluru. Starting with Rs 15 lakh, largely from their personal savings, they have since built a business that generated Rs 56 lakh in revenue between January and September 2026. The venture has also delivered more than 55,000 meals to over 1,500 customers.

The everyday food struggle…

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