The regulator said the pre-ride 'tip' or 'add-on' feature misled consumers. (Representational Photo)
"Dark Pattern": Ola Fined Rs 10 Lakh Over Pre-Ride 'Tip' Feature
In short
The regulatory body penalized the ride-hailing company after an investigation into its pre-ride charges. Officials determined that the interface misled riders through a pre-ride "tip" or "add-on" feature that operated as a dark pattern. Consequently, the authority imposed a financial penalty of Rs 10 lakh against the business for using these deceptive digital tactics.
Key points
- Regulators are actively penalizing ride-hailing companies for deploying deceptive dark pa…: Regulators are actively penalizing ride-hailing companies for deploying deceptive dark patterns in their apps.
- Misleading interface practices such as upfront add-ons will carry formal financial liabil…: Misleading interface practices such as upfront add-ons will carry formal financial liabilities for operators.
- Ride platforms must ensure their booking and tipping mechanisms clearly protect consumers…: Ride platforms must ensure their booking and tipping mechanisms clearly protect consumers from manipulation.