The Watch Keepers enables registered collectors to trade timepieces directly through Audemars Piguet, offering verified vintage references and rare high-complication models. To participate, sellers submit watches that are at least two years past their retail purchase date for rigorous physical authentication and condition grading on a five-point scale. Buyers receive guaranteed authenticity, dedicated travel pouches, and a two-year manufacturer warranty. Additionally, users can navigate the platform with 24/7 assistance from digital avatars representing real company employees.
Key points
Sellers can market their authenticated watches through either a fixed price listing or a…: Sellers can market their authenticated watches through either a fixed price listing or a dynamic bidding format while retaining ownership during evaluation.
Every purchased timepiece is backed by a certificate of authenticity and a two-year warra…: Every purchased timepiece is backed by a certificate of authenticity and a two-year warranty from the manufacturer.
The marketplace limits its active inventory to a curated catalog of roughly one hundred v…: The marketplace limits its active inventory to a curated catalog of roughly one hundred vintage and rare timepieces at any time.
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Collectors can now buy and sell authenticated vintage and modern timepieces directly through Audemars Piguet via a digital platform that has rigorous verification standards in place.
Audemars Piguet has finally entered the secondary market with the launch of The Watch Keepers, a dedicated certified pre-owned (CPO) watch service programme that will bring together buyers, sellers and some of the Swiss luxury maker’s most coveted timepieces.
The long-anticipated digital eco-system will allow collectors to buy and sell both vintage and modern timepieces with a peace of mind, especially since there will be rigorous verification standards in place. Because the programme is managed directly by Audemars Piguet, expect strict authentication processes from start to finish. Each timepiece that is returned to the manufacture’s service centres will, according to the brand, “receive the same attention and expertise that first defined them.”
All sellers will require registration, followed by an online verification of the timepiece’s serial number and proof of ownership. Submitted watches must be at least two years past their initial retail sale, and upon approval must be shipped via an insured courier…
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