Artificial Intelligence1 min read

AI-generated 'slopaganda' in political ads puts internet platforms on alert

By · Published by Everything Blog

In short

The Wesleyan Media Project revealed that over $187 million has financed nearly 300 political advertisements made or altered by artificial intelligence, with more than 90% coming from Republican candidates and aligned groups. This figure remains a probable undercount because many campaign materials fail to include required disclosure disclaimers. Meanwhile, research from the Brennan Center for Justice confirmed that leading artificial intelligence models can still be tricked into generating election-related falsehoods despite new safety measures. Consequently, major platforms like YouTube, Meta, and X are applying divergent policies while federal legislative solutions stall in committee.

Key points

  • Federal efforts to regulate synthetic political ads remain completely stalled as bills fa…: Federal efforts to regulate synthetic political ads remain completely stalled as bills fail to advance out of congressional committees.
  • Social media platforms enforce conflicting guidelines, leaving platforms like X to rely e…: Social media platforms enforce conflicting guidelines, leaving platforms like X to rely entirely on advertiser self-compliance.
  • Actual spending on synthetic political ads likely exceeds reported figures due to widespr…: Actual spending on synthetic political ads likely exceeds reported figures due to widespread noncompliance with labeling requirements.

Sources checked by our analysis pipeline: 1

The midterm election cycle has been dominated by "slopaganda," or campaign ads featuring AI-generated clips and images, creating another challenge for Instagram, YouTube and X as they attempt to monitor their platforms.

The term slopaganda dates back to early last year, when a group of AI experts used it in a paper to describe a new phenomenon combining generative AI slop with propaganda and misinformation.

There's no comprehensive federal law governing the use or disclosure of AI in political ads. And while there are some 30 state laws with different requirements about AI use and disclosure, candidates don't always abide by them. On the leading internet sites run by Meta, Google and Elon Musk's SpaceX, users run into AI-generated ads and AI-generated posts shared by politicians, alongside authentic videos and clips.

More than $187 million has been spent on nearly 300 ads generated or enhanced by AI, according to an analysis released last week by the Wesleyan Media Project. That's almost certainly an undercount, the organization says, because so many ads don't contain disclaimers. Over 90% of the spending came…

Artificial Intelligence