Technology1 min read

Zomato to roll out price-masking ‘Mehmaan Mode’

By · Published by Everything Blog

In short

The interface toggle, titled "Mehmaan Mode," hides menu prices so that hosts can comfortably hand their devices to guests without revealing individual costs. Deepinder Goyal committed to deploying the update this week following significant engagement on professional network LinkedIn. In addition, parent entity Eternal is preparing to launch a privacy-focused AI assistant powered by fine-tuned open-weight models hosted on internal infrastructure.

Key points

  • The new feature lets hosts conceal menu prices so visiting guests can pick meals without…: The new feature lets hosts conceal menu prices so visiting guests can pick meals without financial hesitation.
  • The upcoming AI assistant relies on Eternal's own infrastructure alongside user-controlle…: The upcoming AI assistant relies on Eternal's own infrastructure alongside user-controlled encrypted memory.
  • Eternal continues to diversify its ecosystem across food delivery, quick commerce, ticket…: Eternal continues to diversify its ecosystem across food delivery, quick commerce, ticketing, and restaurant logistics.

Sources checked by our analysis pipeline: 1

Zomato founder Deepinder Goyal on Wednesday said that the food delivery platform will roll out a “mehmaan mode” this week, after a LinkedIn user pitched a feature that hides menu prices when a phone is passed around among guests.

LinkedIn member Ayushmaan Agarwalla, a marketing manager, posted on the networking platform proposing a ‘Mehmaan Mode’ toggle that would remove prices from the app so a host could hand the phone around and let guests order without awkwardness.

“The host can then take the phone and make payment. I have witnessed the phone being passed around for orders increasingly. No price, no embarrassment and no hesitation,” Agarwalla wrote.

The post drew over 2,800 reactions and 74 comments.

Meanwhile, as its consumer businesses scale up, Eternal, parent of Zomato, has announced its entry into the consumer AI (artificial intelligence) space.

The company plans to launch Dark, an AI assistant designed to enable private conversations, later this year. It uses fine-tuned open-weight models hosted on Eternal’s infrastructure and offers end-to-end encryption and user-controlled encrypted memory.

Eternal operates multiple consumer internet platforms, including food…

Technology