Zee experienced a 40% drop in second-quarter net profit as Ebitda declined 52% to ₹71 crore, compressing margins to 3.2%. Total expenditure escalated to ₹2,154 crore primarily due to a 55% jump in promotional spending alongside higher operational costs. However, subscription income advanced 30% to ₹1,332 crore, bolstered by FIFA 2026 coverage, higher digital average revenue per user, and an expanded programming pipeline. ZEE5 marked a major milestone by turning Ebitda positive at ₹42 crore following a 101% revenue surge to ₹626 crore.
Key points
Digital platform ZEE5 achieved operational profitability with ₹42 crore in Ebitda after r…: Digital platform ZEE5 achieved operational profitability with ₹42 crore in Ebitda after releasing 34 shows and movies.
The company's television network share reached a seven-year high of 20% during week 24 of…: The company's television network share reached a seven-year high of 20% during week 24 of 2026.
Television ratings remained halted following orders from the Ministry of Information and…: Television ratings remained halted following orders from the Ministry of Information and Broadcasting regarding compliance with the TV Ratings Guidelines 2026.
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Ebitda fell 52% to ₹71 crore, pulling the margin down to 3.2% from 7.4% a year earlier, as higher programming and promotional costs weighed on profitability.
Total expenditure rose 18% to ₹2,154 crore, with operating expenses increasing 14% to ₹1,225 crore and advertising and promotion (A&P) spends surging 55% to ₹571 crore. The increase reflected FIFA-related programming costs and investments in initiatives such as Bullet and Music.
Advertising revenue remained flat at ₹803 crore, while subscription revenue grew 30% to ₹1,332 crore. Domestic advertising was supported by FIFA, marquee shows such as Sa Re Ga Ma Pa and fresh content launches. The company expects the festive season to aid advertising growth.
FIFA 2026 and a strong content pipeline also drove higher digital average revenue per user (ARPU) and subscriber growth.
ZEE5 revenue more than doubled 101% to ₹626 crore, while Ebitda turned positive at ₹42 crore against a loss of ₹31 crore a year earlier. The platform released 34 shows and movies, including nine originals, during the quarter, maintaining stable usage and engagement.
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