Netflix has entered into a multiyear contract with online comedian Druski and his production banner, 4LIFERS Entertainment, to develop exclusive programming. The slate will launch on December 1 with the debut of *Collect & Praise*, a semi-scripted comedy starring the creator as a megachurch pastor. The agreement also includes licensing terms for several of his existing shows, such as *Coulda Been Records Auditions*. These digital recruitment efforts follow an earnings report where the company addressed declining viewer hours alongside approximately 1,000 recent staff layoffs.
Key points
Netflix continues to pursue established internet stars, following earlier deals with crea…: Netflix continues to pursue established internet stars, following earlier deals with creators such as Mark Rober, Ms. Rachel, and Good Mythical Morning.
The content expansion comes as the streaming service works to reassure investors after ex…: The content expansion comes as the streaming service works to reassure investors after experiencing a dip in overall user watch time.
The talent signing coincides with an internal restructuring that featured 1,000 employee…: The talent signing coincides with an internal restructuring that featured 1,000 employee layoffs and the exits of executives Dan Lin and Bela Bajaria.
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Netflix today announced a multiyear deal with the YouTuber, comedian, and influencer Druski, and he’ll create original content “exclusively” for the streaming service. The announcement is the latest in Netflix’s efforts to bring creators onto the platform, having previously landed deals with YouTubers including Mark Rober, Ms. Rachel, and Good Mythical Morning.
YouTuber Druski is going to make exclusive content for Netflix
Netflix and Druski announced a multiyear deal, including a Druski series hitting Netflix on December 1st.
Netflix and Druski announced a multiyear deal, including a Druski series hitting Netflix on December 1st.
Druski’s first show coming to Netflix is Collect & Praise, a semi-scripted comedy series where Druski plays a megachurch pastor, and it will debut on December 1st. It will be the first of “several original projects” planned by Druski and his production company, 4LIFERS Entertainment, according to a press release. Netflix is also licensing other Druski series, including Coulda Been Love, Coulda Been Daddy, and Coulda Been Records Auditions.
The announcement follows Netflix’s recent earnings, where it told investors not to worry even though users have…
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