The native editing feature automatically attaches a "Clip from" tag on shortened videos to direct viewer traffic back to the source creator. Beyond driving engagement, the tool ties into the Original Content Rewards program, which lets eligible creators and clippers earn money based on specific metrics. This release builds on several creator-focused additions over recent years, including paywalled exclusive threads and long-form video support. The company also previously launched a live-streaming studio backed by a $1 million creator fund.
Key points
Monetization opportunities for original creators and clippers are restricted to eligible…: Monetization opportunities for original creators and clippers are restricted to eligible participants in the rewards program.
The clipping tool serves to divert short-form audience engagement away from competitors l…: The clipping tool serves to divert short-form audience engagement away from competitors like YouTube and Substack.
The company continues to prioritize content creators through updates like expanded subscr…: The company continues to prioritize content creators through updates like expanded subscriber character limits and exclusive threads.
Sources checked by our analysis pipeline: 1
Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent? Its own clipping tool.
Clipping is the pivotal social media technique by which longer videos are spliced into TikTok-attention-span length “clips” and then strategically posted to engage as many eyeballs (and, thus, derive as much ad revenue) as possible.
On Monday, X announced the tool, which, from what we can tell, appears to be little more than a straightforward video-trimming feature that lets users edit videos and post them to X.
The site says that every clip includes a “Clip from” label that links back to the original video from which it was derived, allowing X users to see more about the creator and the creator’s content.
“Grab your favorite moment from any video, add your take, and post it without leaving X,” the company posted.
The platform added that both creators and clippers can “earn from views on the clip through Original Content Rewards,” X’s rewards program. The program is only…
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