Science1 min read

Why some hugs stay with us for years, according to study of 15,000 adults

By · Via Times of India · Published by Everything Blog

In short

A large-scale survey of UK adults revealed that nearly 70 percent retained vivid memories of an embrace that provided meaningful positive support. Comfort emerged as the dominant emotion associated with these encounters, outranking general happiness and interpersonal connection. While personality traits like bodily awareness heightened recall, participants with high attachment avoidance were noticeably less inclined to report lasting memories of physical contact.

Key points

  • Hugs are primarily remembered for the feelings of comfort and support they evoke rather t…: Hugs are primarily remembered for the feelings of comfort and support they evoke rather than the physical action itself.
  • High empathy and bodily awareness increase recall, while attachment-related avoidance red…: High empathy and bodily awareness increase recall, while attachment-related avoidance reduces the likelihood of remembering hugs.
  • Self-reported survey data cannot establish cause and effect, and findings may not apply t…: Self-reported survey data cannot establish cause and effect, and findings may not apply to cultures with different social norms.

Sources checked by our analysis pipeline: 1

Think about a hug you still remember, even though it happened years ago. It may have come from a parent when you were upset, a friend who knew you were struggling, or someone you had not seen in a long time. You may not remember exactly where you were standing or how long the embrace lasted. But you remember how you felt afterwards.

A new study suggests that this emotional response may be what makes certain hugs stay in our memories. Researchers from the University of Bristol and other institutions found that people were more likely to remember a hug because it made them feel comforted, supported or understood than because of the physical gesture itself.

The research, published in the journal PLOS One, analysed responses from 15,049 adults in the UK. It examined whether people remembered a hug for its positive emotional impact and whether personality and individual differences were associated with these memories. Nearly seven in 10 participants, 69.5% said they could recall a hug that had a positive emotional effect on them.

What makes a hug memorable?

Science