Politics1 min read

Why is the Cheesecake Factory at the center of the latest culture war?

By · Via NPR · Published by Everything Blog

In short

The dispute began when Barack Obama likened Donald Trump's gilded decor choices to Saddam Hussein opening a Cheesecake Factory during a campaign event in Ohio. Top administration figures swiftly countered, with JD Vance labeling the former president an elitist and Scott Bessent staging a high-profile lunch at the chain. Obama subsequently highlighted how the administration prioritized defending the casual-dining brand over tackling core economic issues. Trump later integrated dining affordability into his campaign messaging during a rally in Texas.

Key points

  • The Trump administration framed the critique as an elitist attack on everyday American co…: The Trump administration framed the critique as an elitist attack on everyday American consumer culture.
  • Barack Obama questioned why officials mounted a coordinated response over a restaurant jo…: Barack Obama questioned why officials mounted a coordinated response over a restaurant joke instead of addressing economic matters like inflation.
  • Donald Trump incorporated the dining dispute into his Texas rally by promoting a promised…: Donald Trump incorporated the dining dispute into his Texas rally by promoting a promised $5,000 dividend for supporters to spend on meals.

Sources checked by our analysis pipeline: 1

They say there's no such thing as bad publicity. If that's true it's been a golden week for the Cheesecake Factory restaurant chain.

The furore began when former President Obama, stumping for Democrats in Ohio this week ahead of the midterms, joked about President Trump's White House refurbishments, saying they looked "like Saddam Hussein opened a Cheesecake Factory. Just gold everywhere."

The late Iraqi dictator was known for building lavish palaces, with gold walls, cabinets of gold-plated rifles, a golden throne and of course plenty of depictions of the man himself.

Trump is also well-known for his love of anything gilded and Obama joked he'd been "supergluing gold medallions to the mantel in the Oval Office," while also paving over the Rose Garden and "building a ballroom that's bigger than the White House."

And the Cheesecake Factory? The beloved U.S. restaurant chain was started in 1978 by David Overton, whose mother reportedly made a fine cheesecake, and now has 218 locations across the country and an annual revenue of $1.03 billion.

But it's as well known for its kitschy decor…

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