Whoop Humans introduces customizable sharing options for workouts, sleep, and recovery metrics across all membership tiers, featuring a dedicated stealth mode for temporary privacy. The feature arrives amid surging adoption among consumers over 60 who are taking advantage of Medicare-backed wearable reimbursement programs. While expanding its platform, the company automatically excludes medical records from the feed and maintains a policy against selling member data. Outside of the software release, the 1,200-employee company plans to launch its hardware in around 500 Ulta retail stores next March.
Key points
The fitness wearable manufacturer is targeting rapid growth among consumers over 60, aide…: The fitness wearable manufacturer is targeting rapid growth among consumers over 60, aided by federal Medicare reimbursement eligibility.
Whoop projects its active global community will expand to nearly 4 million total members…: Whoop projects its active global community will expand to nearly 4 million total members by the conclusion of the year.
Management expects to pursue an initial public offering in the future while maintaining t…: Management expects to pursue an initial public offering in the future while maintaining the balance sheet flexibility to execute corporate acquisitions.
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Whoop, the maker of screen-less fitness bands, is launching a social network on Thursday that lets its members follow friends and family and share their health data.
The network, called Whoop Humans, will be rolled out in the Whoop app to members at every membership tier at no extra cost. Members can follow anyone on Whoop and choose what to share, from sleep and recovery to workouts and achievements. Followers can react and comment; members can also attach photos and commentary to their data. It’s all opt-in, CEO Will Ahmed tells us.
Whoop already has a social feature, Teams, which a little more than half its customers use, according to the company. But Teams is built around groups and leaderboards, and everyone in a group sees everyone else’s information.
Humans is meant to be more intimate. Members decide who follows them and who sees what, so a trainer can track a set of clients without the clients seeing one another’s data, for example.
I found myself questioning how much a spouse wants to know about the other’s sleep score when…
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