Business1 min read

Where have all the hipsters gone? Once bustling, Tiong Bahru’s streets are now quiet

By · Published by Everything Blog

In short

The gentrification that redefined Tiong Bahru in the early 2010s is fading as prominent early fixtures like BooksActually, Woods in the Books, and PS.Cafe have departed. Diminishing footfall has hit dining venues and the nearby market, prompting businesses like Drips Bakery to downsize to takeout-only operations to curb financial losses. As former retail spaces convert into clinics and gyms, remaining businesses are shuttering earlier at night, further dampening evening activity.

Key points

  • Commercial activity in the historic housing estate is dwindling following the exit of sev…: Commercial activity in the historic housing estate is dwindling following the exit of several pioneering boutique shops and cafes.
  • Merchants are cutting operational hours and floor space to manage the financial impacts o…: Merchants are cutting operational hours and floor space to manage the financial impacts of shrinking tourist and local traffic.
  • Neighborhood residents are welcoming the quieter atmosphere even as local business owners…: Neighborhood residents are welcoming the quieter atmosphere even as local business owners push for a commercial revival.

Sources checked by our analysis pipeline: 1

Businesses in the neighbourhood are hoping to revive the estate's vibrancy, but residents are enjoying the peace and quiet after years of putting up with crowds.

Think of Tiong Bahru and low-rise white flats trimmed with grey or brown nestled among cute lifestyle shops, bustling cafes and hipster restaurants come to mind.

For the operator of Drips Bakery, which has been in the area for 16 years, that's exactly how they remember the neighbourhood in its heyday.

But in recent years, the lack of vibrancy in the estate has led to dwindling footfall.

"Tiong Bahru has slowly lost that hipster attraction," said Drips' founder Jessica Tan.

With sales declining by 25 to 30 per cent compared to before the COVID-19 pandemic, the cafe, which used to be able to seat up to 60 people at its Tiong Poh Road outlet, has downsized to a takeout-only outlet in nearby Seng Poh Road since last year.

Once bursting at the seams on weekends, the business now primarily serves residents and office workers in the area.

"The footfall in Tiong Bahru has dropped…

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