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Wheelock Place renamed LANDMARK Orchard after Hongkong Land acquisition

By · Published by Everything Blog

In short

The acquisition encompasses a mixed-use development comprising a retail podium and a 21-storey office tower with direct connectivity to Orchard MRT station. Originally launched in 1994 as Lane Crawford Place, the property underwent a previous rebranding to Wheelock Place in 1996 under its former owner. While Hongkong Land has confirmed plans to enhance the overall development, specific details regarding future upgrades remain undisclosed.

Key points

  • The rebranding to LANDMARK Orchard signals Hongkong Land's commitment to applying its reg…: The rebranding to LANDMARK Orchard signals Hongkong Land's commitment to applying its regional commercial expertise in Singapore.
  • Singapore Central Private Real Estate Fund chief executive Foo Pei Teng highlighted a lon…: Singapore Central Private Real Estate Fund chief executive Foo Pei Teng highlighted a long-term investment strategy focused on visitor experience.
  • Detailed enhancement plans for the newly acquired 21-storey tower and retail podium have…: Detailed enhancement plans for the newly acquired 21-storey tower and retail podium have not yet been released.

Sources checked by our analysis pipeline: 1

The Orchard Road property has been known as Wheelock Place since 1996.

SINGAPORE: Wheelock Place was renamed LANDMARK Orchard on Thursday (Nov 12) after 30 years of operating under its former name.

The property had been acquired in August by property development group Hongkong Land, which owns Hong Kong's high-end commercial complex LANDMARK.

The acquisition was made through its Singapore Central Private Real Estate Fund (SCPREF), in a deal valued at about S$1.1 billion (US$855 million), according to a July report by the South China Morning Post.

The name change marks the first use of the LANDMARK name outside Hong Kong.

In a press release on Thursday, Hongkong Land said the renaming marked a new chapter for the property, building on its more than 30-year presence on Orchard Road.

“The name LANDMARK Orchard reflects our commitment to the quality of experience we will create for tenants, visitors and the wider community through this property,” said SCPREF chief executive Foo Pei Teng.

Hongkong Land said it would draw on its experience in investing in and managing premium commercial properties across Asia…

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