Wesleyan Media Project: political campaigns spent ~$187M on ~300 AI-generated or AI-enhanced ads in the midterms; 90% of tracked AI ads were for GOP candidates (Loreben Tuquero/Poynter)
Recent findings from the Wesleyan Media Project, reported by Poynter, analyzed the use of automated technologies during the midterm races. Political groups directed an estimated $187 million into producing and airing approximately 300 ads created or augmented by artificial intelligence. Furthermore, the analysis determined that 90% of these tracked AI-assisted promotions were utilized to benefit Republican candidates.
Key points
Artificial intelligence represents a massive financial investment for contemporary politi…: Artificial intelligence represents a massive financial investment for contemporary political advertising operations.
Conservative campaign strategists relied far more heavily on AI tools than their opponent…: Conservative campaign strategists relied far more heavily on AI tools than their opponents during the midterms.
Research published by the Wesleyan Media Project indicates technological automation has e…: Research published by the Wesleyan Media Project indicates technological automation has entered mainstream election messaging.
Sources checked by our analysis pipeline: 1
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April Roach / CNBC: |
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Dylan Sloan / Bloomberg: |
Luke Plunkett / Aftermath: |
Berber Jin / Wall Street Journal: |
Lenny Rachitsky / Lenny's Newsletter: |
Jake Roach / Tom's Hardware: |
Elizabeth Chamberlain / iFixit News: |
Jordan Novet / CNBC: |
Shirin Ghaffary / Bloomberg: |
Richard Adams / The Guardian: |
Lawrence Abrams / BleepingComputer: |
Dan Goodin / Ars Technica: |
Declan Harty / Politico: |
Bloomberg: |
Marcus Mendes / 9to5Mac: |
Jessica Elgot / The Guardian: |
Andrew Silver / Reuters: |
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