Versant’s MS NOW brings streaming membership to Roku, Apple TV and Fire TV
In short
Versant is expanding the availability of its MS NOW streaming membership to Roku. By landing on this platform, the company addresses demand for flexible living-room access. The rollout ensures current and prospective subscribers can access their content through major third-party streaming hardware.
Key points
- Versant is broadening the overall hardware footprint for its dedicated MS NOW streaming s…: Versant is broadening the overall hardware footprint for its dedicated MS NOW streaming service.
- Integration with the Roku platform enhances convenience for existing and prospective stre…: Integration with the Roku platform enhances convenience for existing and prospective streaming subscribers.
- The strategic expansion reflects an ongoing initiative to maximize digital reach across t…: The strategic expansion reflects an ongoing initiative to maximize digital reach across television operating systems.