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Varun Beverages' sales boom hides a costly problem

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In short

The company's profitability contracted as gross margins dropped by 334 basis points year-on-year to 53.1%, largely due to expensive packaging supplies like preforms, cans, and closures. A 104% surge in sales of lower-margin items like preforms and caps alone dragged Indian gross margins down by roughly 100 basis points. However, Varun Beverages countered these pressures as consolidated beverage realization per case climbed 2.2% through calibrated discounting, premiumisation, and launches like Ad Rush and Evervess mixers.

Key points

  • Higher packaging material costs and a shift toward non-beverage items directly squeezed t…: Higher packaging material costs and a shift toward non-beverage items directly squeezed the company's quarterly margins.
  • Strategic portfolio pivots to low-sugar offerings effectively insulated profitability fro…: Strategic portfolio pivots to low-sugar offerings effectively insulated profitability from a 16% jump in sugar costs.
  • International and domestic markets both delivered robust volume expansions that sustained…: International and domestic markets both delivered robust volume expansions that sustained double-digit net profit gains.

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The company’s gross margin contracted 334 basis points year-on-year to 53.1% in Q3 CY2026, while its EBITDA margin fell 140 basis points to 21.6%, the company said in an exchane filing on Friday.

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Higher costs of preforms, shrink films, closures and cans were the primary drag.

Margins also faced pressure from a change in product mix, with sales of non-beverage products such as preforms and caps rising 104% during the quarter. Since these products carry a higher cost of goods sold, their increased contribution to sales weighed on India's gross margin by around 100 basis points, the company said.

Additionally, Sugar prices rose around 16% during the quarter, but Varun Beverages said the impact was largely offset by a sharp increase in the share of low- and no-sugar products in India.

Their contribution to sales volumes rose to 88% in Q3 CY2026 from 44% a year earlier, as the company expanded its lower-sugar portfolio.

The…

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