Finance1 min read

US stocks a tap away: How Indian trading apps are changing investment habits

By · Published by Everything Blog

In short

Domestic brokerages including Groww, Zerodha, and Angel One initiated direct access to American equities for retail clients in October. The push coincides with a strong appetite for international diversification, as the Indian Nifty 50 tumbled nearly 12 percent over the first ten months of 2026 while the S&P 500 gained roughly 11 percent. To date, over half of Groww's clients trading American assets have concentrated on semiconductor and big-tech leaders like Nvidia, Apple, and Meta. Nonetheless, retail participants still have to navigate currency-conversion costs and strict transfer requirements on every foreign transaction.

Key points

  • Regulatory changes implemented in 2025 have allowed prominent Indian brokers to integrate…: Regulatory changes implemented in 2025 have allowed prominent Indian brokers to integrate direct foreign stock purchases into everyday trading applications.
  • Retail participation in American markets has surged largely due to the allure of AI equit…: Retail participation in American markets has surged largely due to the allure of AI equities and contrasting performances between domestic and foreign indices.
  • Market analysts warn that frictionless overseas access could redirect critical domestic s…: Market analysts warn that frictionless overseas access could redirect critical domestic savings abroad while exposing inexperienced investors to foreign market risks.

Sources checked by our analysis pipeline: 1

Major Indian stockbroking apps began making it easier for retail investors to buy US stocks last month. Experts tell CNA the move could reshape investment habits as Indians seek global opportunities, but warn of risks and potential implications for domestic markets.

BENGALURU: For eight years, Bengaluru-based recruitment professional Jishnu Banerjee has invested in Indian stocks through online brokerage Zerodha. Now, the 40-year-old is considering adding shares in companies based in the United States such as Apple and Meta to his portfolio.

“It's good to have the option to diversify. It shouldn't matter whether the Indian market or the US market is doing better. I would want to diversify regardless,” he said.

His interest comes as some of India's biggest stockbrokers make it easier for millions of existing customers to invest in US companies.

Three major Indian stockbrokers - Groww, Zerodha and Angel One - began rolling out services allowing customers to invest in US stocks in October.

Previously, Indian investors typically had to use specialist platforms to buy US stocks, with overseas money transfers often involving extra fees and delays.

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