US judge won't block Eli Lilly ads for weight-loss drugs, rules against Novo Nordisk Reuters
US judge won't block Eli Lilly ads for weight-loss drugs, rules against Novo Nordisk - Reuters
In short
A US judge has ruled that Eli Lilly will be allowed to continue advertising its weight-loss drugs, but has prohibited Novo Nordisk from doing so. The ruling comes after a legal battle between the two companies over the use of the same marketing language.
Key points
- Novo Nordisk's weight-loss drug ads will be prohibited.: Novo Nordisk's weight-loss drug ads will be prohibited.
- The ruling is a result of a legal battle over marketing language.: The ruling is a result of a legal battle over marketing language.