Finance1 min read

UPI MDR rollout after Diwali: What it means for Paytm, MobiKwik and Pine Labs | What investors should know

By · Published by Everything Blog

In short

The National Payments Corporation of India will roll out a Merchant Discount Rate on select UPI person-to-merchant payments following Diwali, having delayed the original October 15 launch to protect businesses during peak festive shopping. The framework charges 0.4% on direct account-to-merchant transactions above ₹2,000, capping fees at ₹300 for transfers reaching ₹75,000 or more. Furthermore, merchants earning up to ₹1 lakh monthly and consumers making peer-to-peer transfers will remain completely exempt from these charges.

Key points

  • Emkay Global Financial Services projects the new fees will generate ₹1,120 crore for Payt…: Emkay Global Financial Services projects the new fees will generate ₹1,120 crore for Paytm and ₹155 crore for Pine Labs by FY28.
  • The incoming policy is expected to affect approximately 4% of overall merchant transactio…: The incoming policy is expected to affect approximately 4% of overall merchant transaction volumes across the UPI network.
  • Payment processors stand to benefit structurally as unpredictable state incentives are re…: Payment processors stand to benefit structurally as unpredictable state incentives are replaced by stable, contractual commercial revenue.

Sources checked by our analysis pipeline: 1

With the Diwali festive period drawing to a close, attention is turning to the implementation of Merchant Discount Rate (MDR) charges on select person-to-merchant (P2M) Unified Payments Interface (UPI) transactions. The revised framework could mark a significant shift for India's digital payments industry, creating a recurring revenue stream for payment companies such as Paytm and Pine Labs.

The National Payments Corporation of India (NPCI) had initially scheduled the revised MDR framework to take effect from 15 October. However, it deferred the implementation to avoid introducing additional transaction costs for merchants during the festive season.

In a statement issued on 13 October, NPCI said the charges would be implemented immediately after Diwali, with the revised effective date to be notified separately. With the festive period now over, merchants and payment companies are awaiting clarity on the rollout.

While the revised implementation date is yet to be announced, brokerage firm Emkay Global Financial Services believes the introduction of MDR could make UPI acquiring a more commercially sustainable business by replacing discretionary incentives with a contractual and recurring revenue model.

According to NPCI's…

Finance