The limited-time retail operation runs daily on the third floor of Ion Orchard through December 30, though no permanent location has been confirmed for the city-state. Customers can purchase six distinct flavors, including Basque Cheesecake Original, Cream Brew Coffee, and Sakekasu Coconut, with prices ranging from S$62 to S$69. The signature items are crafted with cream cheese, Greek yogurt, and tonka beans, designed to offer textures shifting from ice cream to creme brulee depending on whether they are consumed frozen, partially thawed, or fully thawed.
Key points
The bakery brand entered the Singaporean market via distributor Caravel Co following its…: The bakery brand entered the Singaporean market via distributor Caravel Co following its prior overseas venture in Hong Kong.
Each signature cake is engineered to be consumed at three distinct temperatures to yield…: Each signature cake is engineered to be consumed at three distinct temperatures to yield textures resembling ice cream, half-thawed dessert, or creme brulee.
The business has already achieved substantial commercial scale by selling over one millio…: The business has already achieved substantial commercial scale by selling over one million cheesecakes in Japan since its inception.
Sources checked by our analysis pipeline: 1
Founded by a former chef at three-Michelin-starred Mirazur, the popular Japanese cheesecake brand is bringing six creations to Singapore, including Caramel Earl Grey.
Cult favourite Japanese cheesecake brand Mr Cheesecake is making its Southeast Asian pop-up debut at Ion Orchard from Nov 11 to Dec 30.
Founded in Tokyo in 2018 by former fine-dining chef Koji Tamura, the brand is known for its creamy cheesecakes, which can be enjoyed at three different temperatures for varying textures.
The Singapore pop-up will offer six creations, including matcha, caramel earl grey and tiramisu. The pop-up is brought to Singapore by Caravel Co, which also introduced Japanese dessert brand Cheese Wonder here.
APPROACHABLE DESSERT CREATED BY FORMER FINE-DINING RESTAURANT CHEF
Before launching Mr Cheesecake, Tamura spent six months working at three-Michelin-starred restaurant Mirazur in France. He later served as head chef for over a year at the now-defunct one-Michelin-starred restaurant Tirpse in Tokyo.
According to the brand, he was inspired to create simpler, more approachable desserts after his mother admitted she couldn’t understand the elaborate dishes he prepared as a fine-dining chef. His love…
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