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Titan OS raises $46 million to expand its smart TV OS internationally

By · Via TechCrunch · Published by Everything Blog

In short

The European software developer is positioning its impartial platform as an essential monetization engine for hardware manufacturers facing thin device margins and escalating semiconductor prices. By combining post-sale advertising revenue with free ad-supported streaming, the company offers television makers an alternative to major tech ecosystems. This substantial capital injection will accelerate product enhancements and international deployment across connected living rooms. Notably, Dutch manufacturer Philips has committed to replacing Google TV with the startup's platform on its 2026 television lineups.

Key points

  • Hardware manufacturers are adopting alternative platforms to capture ongoing revenue thro…: Hardware manufacturers are adopting alternative platforms to capture ongoing revenue through digital ads and free streaming channels.
  • The company plans to deploy artificial intelligence tools to refine ad segmentation and s…: The company plans to deploy artificial intelligence tools to refine ad segmentation and streamline viewer search experiences without favoring proprietary content.
  • Operations now span 250 personnel distributed across hubs in Barcelona, Amsterdam, Taipei…: Operations now span 250 personnel distributed across hubs in Barcelona, Amsterdam, Taipei, and a newly established advertising office in London.

Sources checked by our analysis pipeline: 1

Barcelona-based smart TV operating system maker Titan OS has raised $46 million in new funding, consisting of both equity and debt, the company announced on Wednesday.

The money comes from debt facilities provided by funds and accounts managed by BlackRock, along with existing investors like Highland Europe and Mangrove Capital Partners. The startup, which secured $58 million last year, has now raised $110 million in total. The company said that it could have chosen not to raise money and grow slowly, but it wants to be more ambitious to create more partnerships and expand into more geographies.

Titan OS’s promise to TV makers is that it offers better value from their unit sales by loading an operating system where they can generate money through partnerships with FAST channels (free ad-supported television) and ads on different screens.

The company now serves 30 million users, up from 18 million last year. This includes being a sales partner for TiVo in some regions, along with Tubi in the UK.

Compared with last year, the startup has also added Sharp, AOC, Vestel, and Skyworth…

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