The rise of AI election ads in the US midterms campaign has seen a significant increase, with researchers indicating that these ads are being used more frequently than ever before. Some of these ads are being funded by outside political groups, but others have come directly from candidates in key races. BBC Verify has tracked dozens of these AI ads, and the findings suggest that they are being used to target specific demographics and influence voter behavior.
Key points
The rise of AI election ads is a growing trend in the US midterms campaign.: The rise of AI election ads is a growing trend in the US midterms campaign.
These ads are being used to target specific demographics and influence voter behavior.: These ads are being used to target specific demographics and influence voter behavior.
The potential for AI to play a larger role in the future of elections is highlighted by t…: The potential for AI to play a larger role in the future of elections is highlighted by this trend.
Sources checked by our analysis pipeline: 1
Researchers say AI ads are being used more than ever in the US midterms campaign ahead of the elections in November.
Some of the ads are being funded by outside political groups but they have also come directly from candidates in some key races.
BBC Verify has tracked dozens of AI ads to assess how they are being used by campaigns - as Jake Horton explains.
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