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The R2 SUV is already Rivian’s best-selling vehicle

By · Via TechCrunch · Published by Everything Blog

In short

The automaker built 19,751 vehicles and delivered 19,248 units in the third quarter, driven largely by the addition of a second factory shift in Normal, Illinois. These operational gains resulted in an approximate 45% increase in deliveries compared to the same period last year, alongside $2.2 billion in quarterly revenue. Although starting at just under $60,000, the vehicle line is slated to become even more accessible, with a $53,990 premium trim arriving later this year and entry variants hitting $44,990 by 2027.

Key points

  • Expanding production capacity has allowed Rivian to finally move past its historical thre…: Expanding production capacity has allowed Rivian to finally move past its historical three-year delivery plateau.
  • Lower vehicle pricing strategies remain central to the company's plan to sustain volume t…: Lower vehicle pricing strategies remain central to the company's plan to sustain volume through upcoming model variants.
  • Strong customer adoption is shielding the brand from shifting federal policies that favor…: Strong customer adoption is shielding the brand from shifting federal policies that favor traditional and hybrid engines.

Sources checked by our analysis pipeline: 1

Rivian’s new R2 SUV was its best-selling vehicle in the third quarter, the company said Thursday, marking an auspicious start for the all-important EV.

While Rivian didn’t say exactly how many R2s it sold over the three-month period, the company is confident enough in the pace of sales that it raised its delivery guidance for Wall Street. Rivian had previously expected to deliver between 65,000 and 70,000 EVs this year. On Thursday, it bumped up that floor to 67,000.

It’s the second time Rivian has raised its delivery guidance this year, and the company is now on track to break a three-year stalemate during which it struggled to ship more than 50,000 vehicles annually. The company launched the R2 just in June, but it has made a major bet on scaling production of the lower-cost SUV at a historically-quick rate.

The early success of the R2 is also a sign that Rivian is finding new customers despite last year’s loss of the $7,500 federal EV tax credit. The death of that tax credit, along with changes made by the Trump…

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