Major retailers have cut the price of the previous-generation device down to $249, marking its first major discount since July. The promotional price applies primarily to black and silver models in sizes 8 through 13, while Best Buy offers a specialized midnight blue finish for $279. Although slightly thicker than the newer Ring 5, this version maintains equivalent internal hardware and software functionality while offering a wider range of sizes. Consumers should note that full access to the platform's health analytics requires an ongoing membership costing $5.99 monthly or $69.99 annually.
Key points
The discounted hardware retains the identical sensors and software features found on the…: The discounted hardware retains the identical sensors and software features found on the newer, thinner ring model.
Health tracking tests conducted across six smart rings revealed that the Oura ecosystem o…: Health tracking tests conducted across six smart rings revealed that the Oura ecosystem outperformed competing market alternatives.
Unlocking complete software features and tracking capabilities requires a subscription pr…: Unlocking complete software features and tracking capabilities requires a subscription priced at $5.99 monthly or $69.99 per year.
Sources checked by our analysis pipeline: 1
The previous-generation Oura Ring 4 is on sale for as low as $249 at Amazon, Best Buy, and Target, $100 off the retail price, and the first big discount on the device since July. The price varies a bit by size and color, with most silver and black models in stock at the lowest price between sizes 8 and 13. Best Buy also has an exclusive deep blue “midnight” color in stock for $279. If you’re not sure about your size, you can pick up an Oura Ring 4 sizing kit for $10 at Amazon or Target, which includes $10 in store credit towards an Oura Ring 4 purchase.
The Oura Ring 4 is almost as good as the newer model, but $150 cheaper
Oura’s last-gen smart ring sports the same sensors and software as the latest version.
Oura’s last-gen smart ring sports the same sensors and software as the latest version.
Oura Ring 4
The last-gen Oura Ring 4 is a little thicker, but offers much of the same software, sensors, and a wider range of sizes.
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