Politicians are increasingly ditching conventional dress codes to mirror the cultures and values of their target voting bases. In rural and western districts, figures like Marie Gluesenkamp Perez, Mary Peltola, and Ashley Hinson deploy flannel, outdoor gear, and denim to emphasize their community roots. Observers note that while younger politicians often dress up slightly to ensure they project seriousness, their older counterparts dress down to cultivate a more relatable image.
Key points
Campaign attire serves as a deliberate strategic tool to demonstrate capability and commu…: Campaign attire serves as a deliberate strategic tool to demonstrate capability and community ties.
The traditional necktie has largely vanished from the trail as candidates adopt casual, r…: The traditional necktie has largely vanished from the trail as candidates adopt casual, regional styles.
Age influences styling choices, with younger candidates dressing up for credibility while…: Age influences styling choices, with younger candidates dressing up for credibility while older contenders dress down.
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As Americans prepare to vote in the US midterm elections, candidates with their eye on Congress are not just competing on policy.
In our social media age, they're using their personal style to attract attention and project their message. Their clothing has become a measure of their authenticity and appeal.
"Politicians are dressing for two jobs at once: to look capable of holding office but to also look connected to the people they want to represent," said Joe Zee, a celebrity fashion stylist.
From Alaska to Texas, here is a look at how some candidates have been standing out on the campaign trail.
Dressing like their state
Some candidates, like Democrat Marie Gluesenkamp Perez, who represents Washington's 3rd Congressional District, are embracing a relaxed, outdoorsy image.
The former car repair shop owner is up for re-election on a platform focused on support for small businesses and working families, after capturing a Republican-held seat in her state in 2022.
She favours low fuss, low-key work jackets, flannel shirts, jeans and practical footwear.
Robert Ordway, conservative public policy adviser and…
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