The iTunes Store is re-emerging as a venue for big pop stars, including Taylor Swift, to hawk collectibles to superfans and bolster their chart positions (Tom Matsuda/Financial Times)
The iTunes Store is experiencing a resurgence as a platform for big pop stars to sell collectibles to their superfans, potentially boosting their chart positions. This trend is gaining traction, with other artists like Ed Sheeran and Ariana Grande also dipping into the market. The move is seen as a way for these artists to connect with their fans and potentially increase their fan base.
Key points
The iTunes Store is experiencing a resurgence as a platform for big pop stars to sell col…: The iTunes Store is experiencing a resurgence as a platform for big pop stars to sell collectibles to their superfans, potentially boosting their chart positions.
This trend is gaining traction, with other artists like Ed Sheeran and Ariana Grande also…: This trend is gaining traction, with other artists like Ed Sheeran and Ariana Grande also dipping into the market.
The move is seen as a way for these artists to connect with their fans and potentially in…: The move is seen as a way for these artists to connect with their fans and potentially increase their fan base.
Sources checked by our analysis pipeline: 1
Torsten Slok / Apollo Global Management: |
Mark Gurman / Bloomberg: |
Maria Curi / Axios: |
The Information: |
Carl Franzen / VentureBeat: |
Wall Street Journal: |
Jay Peters / The Verge: |
Tom Matsuda / Financial Times: |
Bloomberg: |
Hartley Charlton / MacRumors: |
Augusta Saraiva / Bloomberg: |
Ryan Lawler / Axios: |
Cailey Gleeson / Fierce Healthcare: |
Dana Goldstein / New York Times: |
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