Veteran content creator Seán McLoughlin is leveraging his massive digital audience to transition into traditional film production and interactive entertainment. By taking on character roles in major video games and guiding adaptations of beloved franchises, he aims to protect artistic authenticity while navigating a transforming entertainment landscape. In addition to serving as a creative producer on an upcoming Bloodborne animated adaptation, he is currently featured as an in-game assassination target named Finn Colton in the stealth title Hitman.
Key points
High-profile creators with tens of millions of followers are successfully translating dig…: High-profile creators with tens of millions of followers are successfully translating digital stardom into roles across game acting and film production.
Emerging industry transitions away from physical video game releases represent a notable…: Emerging industry transitions away from physical video game releases represent a notable loss of traditional media preservation.
Creative professionals within gaming express significant skepticism toward relying on gen…: Creative professionals within gaming express significant skepticism toward relying on generative artificial intelligence as a primary development tool.
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The world's changed a lot since Seán McLoughlin, better known to 31 million subscribers as Jacksepticeye, began making YouTube videos.
He started uploading in 2012, in what many people consider to be the platform's "golden age" when vlogging, video game playthroughs and comedy escapism were all the rage.
Like many in the content creation space, he's been branching out in recent years, taking more acting jobs and getting involved in film production.
BBC Newsbeat caught up with McLoughlin to talk about his new role, his work on bringing one of his favourite video games to the big screen and why he misses the "whimsical" days of the internet.
McLoughlin got famous playing video games, and these days there's a good chance you'll see - or hear - him in one.
After a role in the 2025 superhero adventure Dispatch, McLoughlin's got a new role in Hitman, the successful "assassination simulator" from Danish studio IO Interactive.
He plays controversial content creator Finn Colton, known as Finnvictus.
Although the fictional character shares McLoughlin's likeness and voice, he says the "manosphere-adjacent…
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