Ford is responding to consumer preferences by empowering drivers to customize their data settings either in-vehicle or through the dedicated Ford App. The automaker has launched an educational website to outline its safeguards, which include techniques like data aggregation and anonymization. This strategic push follows proprietary research showing that while drivers value data sharing, they demand rigorous, on-demand control over their personal information.
Key points
Drivers are willing to share vehicle data if they retain the power to adjust their person…: Drivers are willing to share vehicle data if they retain the power to adjust their personal settings on demand.
Automakers enjoy higher consumer trust regarding privacy management than many other large…: Automakers enjoy higher consumer trust regarding privacy management than many other large organizations handling sensitive data.
Ford incorporates data anonymization and aggregation directly into product designs to sec…: Ford incorporates data anonymization and aggregation directly into product designs to secure connected vehicle technologies.
Sources checked by our analysis pipeline: 1
Even for a tech-savvy consumer, it can be hard to understand the relationship between your vehicle, the data it generates, and your privacy and rights. With our connected vehicle and app user communities growing every day, Ford takes its responsibility in safeguarding customer data seriously. That’s why, today, Ford is announcing the Privacy Promise.
Ford is launching the Privacy Promise to make an explicit commitment to customers that their vehicle data is safe with us and they’re in control of what they share. Our newly launched Privacy Promise website provides education on our privacy practices and how to customize your vehicle data and privacy settings anytime in-vehicle or via the Ford App.
Our Privacy Promise
We know that trust is earned. Protecting your personal information is one way we intend to earn it every day. Learn about our privacy practices by reading our Privacy Notices.
- Your Privacy Is Our Priority. We design and build our products with privacy in mind — from collection of data to its use and storage and even disposal. This can include privacy-enhancing technologies like…
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