Singapore Airlines plans to assess customer responses and potentially refine its next-generation cabin interiors following aesthetic criticism. While critics unfavorably compared the business class seating to dental chairs, management emphasized that the cabin includes key functional upgrades like sliding privacy doors and expanded footwell space. The design overhaul relied on three distinct agencies to cater to the specific requirements of each travel class. Meanwhile, the airline reported a 43.9 percent drop in first-half net profit despite achieving revenue growth.
Key points
Carrier management is actively reviewing passenger feedback to consider design refinement…: Carrier management is actively reviewing passenger feedback to consider design refinements for its next-generation long-haul business class cabins.
The new business class design focuses heavily on passenger utility, incorporating higher…: The new business class design focuses heavily on passenger utility, incorporating higher privacy partitions, sliding doors, and enlarged footwells.
A substantial decline in operating profit dragged down net earnings despite healthy passe…: A substantial decline in operating profit dragged down net earnings despite healthy passenger and cargo yields during the first half.
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Mr Goh Choon Phong on Thursday (Nov 12) said that the airline will also be exploring "further refinements" to enhance customers’ travel experience.
SINGAPORE: Singapore Airlines (SIA) chief executive officer Goh Choon Phong said on Thursday (Nov 12) that the airline would review feedback on its new cabin products, including their colour schemes, following criticism of the designs.
Speaking at a briefing for SIA's first-half results, Mr Goh expressed the airline's appreciation for customer feedback on the new products.
“We will be reviewing the feedback and look into exploring any further refinements that would help enhance the customer’s experience,” he said.
Following the national carrier's unveiling of its next-generation long-haul cabin products on Nov 6, several content creators and travel writers took to social media to criticise the design of its new business class seats, particularly their grey-and-yellow colour scheme.
At Thursday's briefing, Mr Goh was asked whether engaging one design agency, rather than three, for the revamp could have resulted in lower costs and more cohesive designs.
He said: "The requirements for the (difference in) cabin classes are quite…
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